Prospecting - Knock Knock Anyone There?

When reaching out to prospects I believe you should look to position yourself as a Solution Provider, and not come across as a ‘Salesman’. Your goal should not be to sell or push products, but to provide insight in how you and your Team offer customer service (which I believe is lacking currently), solutions and ideas on how you can assist now or in the future.

Prospecting is hard work, yet can be rewarding. Business Owners, CEO’s and CFO’s are constantly bombarded with emails, phone calls and drop-ins which can get overwhelming and ‘irritating’. Getting a response can be difficult.

I understand that they cannot, and do not want to respond to every call, email and drop-in they receive. However, I do believe if a Salesperson/ Solution Provider shows initiative, does their research, and thinks outside of the box a courtesy call or email would be justified. This courtesy in the long or short term could be rewarding.

Business Owners, CEO’s and CFO’s should remember that the people calling on them have their own connections, and businesses they work with which may be useful to their business (or themselves personally), and how you interact with them will dictate whether they will make those connections/ referrals.

One of my colleagues laughs at me, when I get ‘upset’ that a prospect has not responded when I have gone the ‘extra’ step in my prospecting process ( e.g. written a personal handwritten card, dropped off a book in a subject matter I know they enjoy etc.). All someone is generally looking for is an acknowledgement, and a polite thank you I would love to meet, or thank you for reaching out but not interested at this time.

When saying no thank you, be polite. When you are polite, and still saying no, the person calling on you they may still look to refer your company Business, or connect you with people who may be beneficial/helpful to you or your company.
I recently had a prospect thank me for my efforts, let me know that their banker is their good friend, and had been with them for many years. The best present they could give me was my time back, as they were not a good prospect for me. I respected their response, and appreciated their candor. If I ever have a business that requires their type of service, I would be happy to provide their contact details.

On the flip side, a prospect (who is in marketing, which made their reply even more surprising to me) replied thank you for reaching out, please do not contact me further. (FYI: They had not been bombarded with phone calls, drop in’s, or emails….which can be annoying). Their abrupt response left a ‘sour taste’. This particular Marketing Company concentrates within a specific Industry that I have connections in. If I had received a polite no thank you, or even better a meeting with them, I would have been happy to make introductions. Being Polite does not cost anything, even to people you do not know.

Both emails had the same message that they were not interested, yet the one company will get referrals and respect, while the other will not. Life is short, so better not to burn bridges.
Be polite when replying, respond when you notice the person reaching out is doing their research, and is not the ‘same’ as everyone else calling on you. You never know how they can assist you, or who they may know that they can introduce you too.

“E-mail has some magical ability to turn off the politeness gene in a human being.” – Jeff Bezos
"Don't watch the clock; do what it does. Keep going." -Sam Levenson
Keep moving forward.